I established a live sessions label, 'Dark Leaf Sessions'. My responsibilities included project managing video sets with eight different artists, a graphic designer and a videographer. This was a continuous personal project which I ran, developed and promoted alongside my career.
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'Hello My Name Is' is a start-up recruitment business now known as MeVie. My position saw me managing initial marketing campaigns, functionality & UX design prior to investment rounds. I was also responsible for events marketing, copywriting for the site, focus group research & UAT testing.
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I was hired primarily to design a poster for Leeds event outfit & DJs, DigTrio. This quickly evolved into designing a brand, followed by residency for poster design. I approached this in exactly the way we approach clients' projects with Round, gleaning their objectives, values and differentiators to create a brand which will resonate and build rapport with its audience in order to promote ticket sales.
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I've worked with Matthew Vaughan Art on many personal projects, including film soundtracks, fabrication and photography. We agreed on a skill-share arrangement which saw me producing a brand and full website from scratch. This includes website copy, content, SEO and consideration of the trajectory of the website and Matthew's brand.
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My own brand, which I've worked on lovingly over the past couple of months. This was a very interesting exercise in applying my industry knowledge to the very personal area of my own brand, often having to convince myself to follow the very same advice I present to clients during work with them; particular in pertinence to complexity of the brand identity and website.
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Website, brand and graphic design agency, Round Creative employed me to design and enact a complete marketing strategy, then leverage this to cultivate, convert & engage warm leads, contributing to a holistic business development and expansion strategy. I hold sole responsibility for Round Creative’s marketing.
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