I established a live sessions label, 'Dark Leaf Sessions'. My responsibilities included project managing video sets with eight different artists, a graphic designer and a videographer. This was a continuous personal project which I ran, developed and promoted alongside my career.
I've taken part in Leeds Digital Festival over the past two years, organising, executing and taking part in events to represent various businesses. April 2018 saw me organising and mediating a panel discussion on mental wellbeing in a career in creative and digital. I engaged photographers, videographer, venues and complimentary businesses in order to promote, document and run a successful event. The panel discussion was met with universal acclaim and provided me with a deeper sense of gratification and pride than I had expected.
'Hello My Name Is' is a start-up recruitment business now known as MeVie. My position saw me managing initial marketing campaigns, functionality & UX design prior to investment rounds. I was also responsible for events marketing, copywriting for the site, focus group research & UAT testing.
I was hired primarily to design a poster for Leeds event outfit & DJs, DigTrio. This quickly evolved into designing a brand, followed by residency for poster design. I approached this in exactly the way we approach clients' projects with Round, gleaning their objectives, values and differentiators to create a brand which will resonate and build rapport with its audience in order to promote ticket sales.
I've worked with Matthew Vaughan Art on many personal projects, including film soundtracks, fabrication and photography. We agreed on a skill-share arrangement which saw me producing a brand and full website from scratch. This includes website copy, content, SEO and consideration of the trajectory of the website and Matthew's brand.
My own brand, which I've worked on lovingly over the past couple of months. This was a very interesting exercise in applying my industry knowledge to the very personal area of my own brand, often having to convince myself to follow the very same advice I present to clients during work with them; particular in pertinence to complexity of the brand identity and website.
In this role I manage the social media marketing campaign for a tech-industry networking platform conceived & developed by Round Creative. I've developed situational and universal strategy, alongside consulting on UX/UI feature implementation for maximum audience engagement.
I've undertaken number reviews of musical releases and live events, accompanied by my own photography. I've written this content on a freelance basis and have covered events such as Submotion Orchestra @ Canal Mills, World Island 2018 & new releases from AliceXY.
Website, brand and graphic design agency, Round Creative employed me to design and enact a complete marketing strategy, then leverage this to cultivate, convert & engage warm leads, contributing to a holistic business development and expansion strategy. I hold sole responsibility for Round Creative’s marketing.